The very specialized MBA style full time 'PGDAME' is available
only at MUMBAI in the whole of Asia.
|
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Post
Graduate Diploma in Advertising, Media & Event Management
- PGDAME
(11 months Full-Time Masters Level
Course) |
WHY PGDAME?
With
opening of the markets of competition all over the world, the race
of survival in business has become fiercer and hence the best of
organizations and business homes cannot afford to remain content
with their laurels, the have to be equipped with the best. The latest
technology and communication systems do give the required help but
you need the personnel to suit the over powering needs of modern
days competitions. Today’s personnel have to be capable, competitive
and well equipped with multifaceted knowledge. If an event personnel
has no knowledge of the Ad and PR world, the markets, brands and
the all powerful media world, he may not be able to cope up with
the competitions. An Ad person who has knowledge of events is definitely
in demand, and if a media person comes equipped with knowledge of
advertising, marketing branding and below the line activities like
events he is definitely welcomed by a fast growing company.
PGDAME - A well researched, high profile full time course in Events with specialised modules in Advertising, Marketing & Media.
With opening of the markets of competition all over the world, the race of survival in business has become fiercer and hence the best of organizations and business homes cannot afford to remain content. Today’s personnel have to be capable, competitive and well equipped with multifaceted knowledge. If an event personnel has no knowledge of the Ad and PR world, the markets, brands and the all powerful media world, he may not be able to cope up with the competitions. An Ad person who has knowledge of events is definitely in demand, and if a media person comes equipped with knowledge of advertising, marketing branding and below the line activities like events he is definitely welcomed by a fast growing company.
Persons equipped with knowledge of all the fields is in better demand, and they are not only easily absorbed and promoted, but they are preferred for managerial positions. There will be a definite requirement for such multifaceted trained personnel in the entertainment industry.
National Institute of Event Management is Asia’s best and world fifth best Event institute, It is the jewel in the crown for training in the entertainment world. NIEM with its solid creditability, vast research, powerful infrastructure, a magnificent brand name in entertainment industry, and its vast contacts has after intensive research have introduced yet another brilliant post-graduate study for you to enter the entertainment industry. Its well researched Post-Graduate Diploma in Advt., Media and Event (PGDAME) is the magic wand that shall open the doors of these huge fast growing industries to you for managerial slots. The one year all inclusive full-time course trains you for all round knowledge in the first semester and offers specialization in any two in the second semester.
A powerful placement cell will assist you to get placed. Our research cells will guide and assist you to form your own event companies. A mega career opportunity will open its arms for you and NIEM will give you the world you only dreamt to achieve. |
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INDUSTRY
ANALYSIS & CAREER OPPORTUNITIES
EVENT
MANAGEMENT
Profession
Event
Management is the planning and implementation of events, large and
small that meet the marketing goals of an organization. Event Management
is an area that growing rapidly, and is expected to have a phenomenal
growth rate in the next decade. Typical events organized by professional
event managers include product launches, panics, sponsored events,
sporting events- competitions, concerts and festivals. fundraisers,
trade shows, corporate open days, seminars, tours etc.
Career Prospects
There are two main areas of employment in event management:
| 1) |
In-house'
where you are employed by and work solely for one organization.
You concentrate your efforts on one organization, product
or event. For example you may work for a company that sponsors
many events and be responsible for working with the organizers
of those events. |
| 2) |
An
event management consultancy where your attention is split
between a number of organizations or individuals known as
'clients'. For example, you may work for an event management
consultancy that is contracted out to arrange events on behalf
of a number of different types of companies different industries.
Event management is a rapidly growing field, and jobs are
often never advertised- Networking with others in the industry
via professional associations is a good way to meet potential
employers. |
As
in any marketing position, the earning potential of an events manager
depends greatly on the level of training and experience they have.
Corporate events need to be professionally managed by someone who
understands the ultimate aim of organizing such an event.
COURSE
DETAILS
Semester
I - Eleven Subjects
Semester II - Events Group is compulsory, Choose any one from Media group or Advertising Group
Semester
I
1) |
Communication process and Introduction to Corporate Communications
|
2)
|
Consumer behavior and Organisational behavior |
3)
|
Event Coordination |
4) |
Journalism |
5) |
Modern Event Scenario |
6) |
Media Strategy |
7) |
Event Accounting |
8)
|
Advertising |
9) |
Marketing Management |
10)
|
Practical
paper I |
11) |
Practical paper II |
Semester
II
Group
A (Events)
1) |
Event Laws & Case Studies |
2) |
Event Catering |
3) |
Event Production and Logistics |
4) |
Bids & Proposals |
5)
|
Event Planning |
6) |
Event Marketing |
| 7) |
Practical paper |
Group
B (Media)
1) |
Media Buying & Selling |
2) |
Special Media Module:
a) History of Journalism in India. Where are we now?
b) Reporting / Interviewing (Print and TV)
c) Feature Writing
d) Sub-editing (Practical + Theory)
e) Writing press notes
f) Cultivating sources, databases, research
g) In the field / news room, hierarchies, approaches, etc
h) Deadlines / role playing
i) Presenting well
j) Paid editorial the reality
k) Public relations relationship management, media plans, etc
l) The importance of etiquette
m) Writing for the web
n) Thinking laterally moving between print, radio, TV & the net
o) Major assignments
p) Law
q) Ethics |
3)
|
Practical paper |
Group
C (Advertising)
1) |
Importance, role and functioning of an Ad agency |
2) |
Strategic Brand Management |
3) |
Media Buying & Selling |
4) |
Copywriting of an Advertisement |
5) |
Practical paper |
ADMISSION
PROCEDURE
Only
60 seats are available.
Submit your duly filled up Form
You may be called for interview, It will be a detailed interview.
If you clear the Interview, pay your fees withing 3 days.
If
you are an outstation student your completely filled up form should
be sent to the following address:
National Institute of Event Management,
Ground Floor, Nandanvan Building,
Corner of Vallabhbhai & Ansari Road,
Vile Parle (West), Mumbai - 400 056.
Tel: (022) - 2671 6676 / 2628 2928.
P.S.
Students should also attach a photocopy of their Final Year marksheet
and three photographs with the duly filled in application form.
Students who are appearing for their Final Year can also apply provided
they submit their marksheet on receiving the same.
TEACHING
& TRAINING METHODOLOGY
Classroom
Sessions
Regular
lectures: Lectures are delivered by our experienced,
motivated world class faculty from top MBA colleges and personalities
from field of the advertising, media and event world,
Assignments & Projects: Assignments and Projects are given to
our students on a regular basis. Its not just asking the Students
to make a project on a particular topic, our dedicated team of professors
are always eager to guide them at every step of their project Such
assignments and projects undoubtedly offer an opportunity to our
students to meet, interact and make relations with popular and experienced
people in the industry.
Guest
Lectures & Case Studies
Guest
Lectures : A glistering galaxy of guest speakers from
all three fields media, advertising and events are invited to give
The students a first hand knowledge of their field of excellences
and the students are left highly motivated, educated and enthralled.
Case Studies: Case studies highlighting on various practical and
situational issues are regularly discussed during our normal classroom
sessions. Exploring such live case studies and then identifying
what has went wrong in that case or what could have been done better
in dial situation helps our students to streamline their thought
process- This exercise also improves the analyzing ability of our
students.
Unparallel
Practical & Simulated Training
Practical
training: Students at NIEM are sent on more than 500
National & International events around the year. They are trained
on the biggest events happening in India to get a actual feel and
experience on these events- Training on mega events such as Filmfare,
Femma, Gladrags, Zee cine awards, Abbay, Grasim, Ad Asia & many
more.
Simulated Training: We have developed an
outstanding methodology to get the real feel of organizing and managing
an event. Students are trained lo make a replica of an event and
present it live in the classroom. This exercise gives an opportunity
to our students to minutely walk through the entire operations of
any event and identify the major.
Practical Session: practical practice sessions
on making editing, shooting of video and print advertisement. Practical
practice session of writing stories for famous newspapers and being
judged by editorial team of reputed newspapers. Involved in actual
planning of international live events of NIEM.
Intelligensia Talks: Like coffee talk by
students on related topics and panel discussions on crucial topics.
FACULTY & SPEAKERS
REGULAR
LECTURES
by renowned faculties from Top Management Institute and Events field
like
1) |
Prof. (Dr.) Hoshi Bhiwandiwalla - (M.Com, DHE, DMS, PhD.) He is the Dean & Director at NIEM.
He has a rare blend of expertise in Event Management & Teaching. He is in expert at Training in this field. |
| 2) |
Prof. (Dr.) Cyrus M. Gonda - B.Com, HAFT, MHRDM, Int auditor - ISO 9000 and ISO 14000, Business English Comm'n - Cambridge, QIT Facilitator - ODI, UK, Life Member - Bombay Mgnt. Assn. (BMA), MENSA. Is the Vice - Principal of NIEM. He has Vast Experience in 5 Star Hotels in India & Overseas and also in Corporates. Currently a Corporate Trainer and visiting faculty at Leading Management & Hotel Management Institutes. |
| 3) |
Prof. Seema Mahajan is a highly qualified Marketing & Ad. Teacher. She is a faculty member of NMIMS and also for ZED education. She has worked for major Ad agencies and has associated in the making of a number of Ad films. |
| 4) |
Prof. (Dr.) Kalim Khan Deputy Director of Rizvi Institute of Management is BE & MMS. Conducts training programs in Marketing, Productions and Quantitative Techniques. |
5) |
Prof. Daryl Suchita Sr. Manager - 360 Degree (Times Group Event Co.) ex Sr. Manager at Wizcraft, Linats, Mudra, Indian Express etc. has a vast experience of National and International Events. |
| 6)
|
Ms. Swati Soni - M.A. & Diploma in Journalism. Currently Correspondent with Times of India. |
| 7) |
Prof. Nikhil Rao - B.E. (Electronics), MMS (Marketing) from Mumbai University, Industry experience with Videocon, GTL, Elan Electronics, Globalnet & Onida in marketing & operations division. |
| 8)
|
Prof. Kalim Ansari - is MMS (Marketing), and has industry experience in Advertising for 7 Years, currently he is at Ambience Publisis. |
9) |
Prof. Poonam Kanwal - is BA (Economics), HMCT from Dadar Catering, MMS and has Industry Experience in Marketing, Sales & Advertising at Colgate, O&M, Parle Agro etc. She also teaches at various reputed MBA Colleges. |
10) |
Prof. Harminder Singh Bedi - He has 10 years of professional Experience in Events. He is senior Manager at Zoom TV and has 5 years of experience in market research with ORG - MARG. |
GUEST
FACULTY
| 1) |
Ms. Carol Andrade - Chief Editor - Education Times and Times Supplements & Chairperson - Press Club of Mumbai. |
| 2)
|
Ms. Uma Prabhu - Editor DNA Academy |
| 3) |
S. Prasad - V.P. - People Innovation and Head - Events of Times Infotainment Media Ltd. |
| 4)
|
Mr. Bipin Pandit - 24 years of Industry experience with Baroda Rayon, Castrol and now General Manager of Ad club of Bombay. Organised 117 events like ABBY's, AdAsia, EFFIEs & EMVIEs. |
A
Glittering Galaxy of Guest Speakers whose workshop
charms only the students of National Institute of Event Management.
| 1) |
Mr. Mohomed Morani (Director Cineyug) - Spoke on Events abroad |
| 2) |
Mr. Bharat Dabolkar (The Advertising Genuis) - Spoke on Role
of Advertising in Events |
| 3) |
Mr. Devraj Sanyal (CEO – Percept O’Mark) - Spoke
on General Event Management and how the NIEM course can help
you. |
| 4)
|
Mr.
Sanjay Lal (CEO - Percept 0’ Mark) - Spoke on Sponsorships
and Event Management |
| 5) |
Mr. Vivek Singh (M.D. Procam International) - Spoke on International
Sports Events organizing |
| 6) |
Dr. Sandesh Mayekar (World Famous Dentist) - Spoke on World
Conferences |
| 7) |
Dr. Rakesh Sinha (Famous Mind Therapist) - Spoke on Motivation |
| 8) |
Mr. Prasoon Pandey (Ad Personality) - Spoke on Creative Ads. |
| 9)
|
Mr.
Malvika Sanghvi (Editor - Sunday Review) - Spoke on Events and
Press |
| 10) |
Mr. Rajnath Kamath ( Vice-President Star T.V.) - Spoke on Events
on T.V. Channel |
| 11) |
Mr. Hitesh Vakil (Director - Finance Zee T.V.) - Spoke on T.V.
Channel |
| 12) |
Mr. Vincent Samuel (Director - Production - DNA) - Spoke on
Event Production and Foreign Shows |
| 13) |
Mr. Neville Mehta (CEO - Spec Events) - Spoke on Events in Hotels |
| 14) |
Ms. Supriya Gupta (Mumbai Head-Shadi Online) - Spoke on Wedding
Cordination |
| 15) |
Mr. Bala Achari (Glamourages) - Spoke on Party Cordination |
HIRING
AGENCIES
Music Companies
Associate Press/United Press
Government agencies
Educational institutions
Film industry
Video industry
Public relations firms
Research firms
Event Companies
Multiplexes
Theaters
Film & TV production houses
Corporates using entertainment as a marketing tool
Internet Portals
Magazines/journals Newspapers
TV Channels
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THE INSTITUTE 
