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| Post Graduate Diploma in Advertising, Media and Events (PGDAME) |
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| Classroom Teaching |
Simple, practical and detailed classroom teaching is done.
The Details of the papers are:
| Semester I |
- Communication process and Introduction to Corporate Communications
- Consumer behavior and Organisational behavior
- Event Coordination
- Journalism
- Modern Event Scenario
- Computer Applications in Events
- Event Accounting
- Advertising
- Marketing Management
- Practical paper I
- Practical paper II
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| Semester II |
Group A (Events) |
- Event Laws & Case Studies
- Event Catering
- Event Production and Logistics
- Event Planning
- Event Marketing
- Practical paper
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| Group B (Media) |
- Media Buying & Selling
- Special Media Module:
- History of Journalism in India. Where are we now?
- Reporting / Interviewing (Print and TV )
- Feature Writing
- Sub-editing (Practical + Theory)
- Writing press notes
- Cultivating sources, databases, research
- In the field / news room, hierarchies, approaches, etc
- Deadlines / role playing
- Presenting well
- Paid editorial the reality
- Public relations relationship management, media plans, etc
- The importance of etiquette
- Writing for the web
- Thinking laterally moving between print, radio, TV & the net
- Major assignments
- Law
- Ethics
- Practical paper
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| Group C (Advertising) |
- Strategic Brand Management
- Media Buying & Selling
- Copywriting of an Advertisement
- Practical paper
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| Workshops |
| Elite workshops by top personalities as guest speakers from field of events, hospitality, marketing, media, advertising, etc. |
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| Practical Training |
Students are given a lot of practical training and are made to work on small,
medium and large Events. They are exposed to the working of National
and International level events. They are shown working of AD Agencies,
Marketing Agencies, T.V. channels and exposed to Seminars, Meetings,
Conferences, etc. |
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| Inhouse Event Training |
National level shows are organized by NIEM like MR. & MS. UNIVERSITY, College Idol and Event Manager of the year awards to train students to do a complete event from start to finish. Students also do their own special event and a theme party. |
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| PGDAME (This course is only at Mumbai in the whole of Asia) |
PS: As it is full-time students will be mostly involved full day.
The course is like a full time MBA in Events with modules of Advertising, Marketing and Media. Eligibility is Final year appeared or passed. Fees are Rs. 1,15,300/- payable in three installments.
Admission form is attached, fill it and send to NIEM Mumbai: Nandanvan, Ground Floor, Corner of Vallabhbhai Rd, Vile-Parle(W), Mumbai-56. Tel: 26282928 / 26716676. We shall call you for a general personal interview or a telephonic interview. If you clear the interview, you pay your first installment of Rs. 40,000/- within 7 days to confirm your admission (PS: if the first installment is not paid, admission stands cancelled)
Out station students can opt for telephonic interview. PS: The course commences in June, but don't wait for your exams or results and get admitted now as admissions will close down very soon.
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| Accomodation for Outstation students |
| Decent PG accommodation help will be provided on the commencement of the course for outstation students. |
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| Admission Procedure |
| Only 70 seats are available.
Submit your duly filled up Form to NIEM personally or courier it.
You may be called for interview, It will be a detailed interview.
If you clear the Interview, pay your fees within 7 days.
If you are an outstation student your completely filled up form should be sent to the following address and you will be entitled to a telephonic interview.
National Institute of Event Management,
Ground Floor, Nandanvan Building,
Corner of Vallabhbhai & Ansari Road,
Vile Parle (West), Mumbai - 400 056.
Tel: (022) - 2671 6676 / 2628 2928.
P.S. Students should also attach a photocopy of their Final Year marksheet and three photographs with the duly filled in application form. Students who are appearing for their Final Year can also apply provided they submit their marksheet on receiving the same. |
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| Download Form & Prospectus |
135 KB |
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