Institute of Event Management


5 innovative strategies to elevate your event's financial success

5 Ways Your Association Can Boost Event Revenue

Associations now have new opportunities to boost their earnings thanks to the resurgence of in-person events. Associations can increase their event revenues by using distant sponsorships and widespread usage of digital ticketing. However, taking advantage of these chances with few resources might take time.

For associations to increase event revenue, we have put together a list of 5 essential measures. These suggestions will provide the tools to start making extra money from your events, from utilizing digital ticket sales platforms to developing sponsorship packages that benefit all parties. Whether you’re organizing a small gathering or a sizable conference, you may utilize these tactics to generate fresh ideas for raising revenue from your event. Let’s get going!

  • Modify Your Annual Conference App To Serve As A Year-round Centre For Member Engagement.

After completing an event management courses India and for your yearly conferences, you might already have an app. However, did you realize it may also be used as a year-round member engagement tool? You can use digital ticket sales to make your app an efficient, affordable approach to boosting association revenue. You can create interest and anticipation for your events by allowing members to buy tickets in advance.

Additionally, you can incorporate payment processing and membership renewal systems straight into the app, relieving your back end of the effort of managing various payment gateways. Finally, increase event attendance and sponsorship opportunities by placing targeted ads and other marketing campaigns on the app. You may tap into new revenue sources and boost your bottom line by utilizing the power of digital events through the association app.

  • Utilize Video To Promote Registration For Your Live And Online Events.

The video revolution has arrived, and associations have a great chance to profit from it which you must have learned from the best event management college. Video material is a terrific method to engage potential attendees before the event even starts and has been shown to increase registrations for both physical and virtual events. When promoting an event, video can create excitement, pique the interest of possible sponsors, and grab the attention of influential people who might be interested in attending or supporting.

Think about producing brief movies that showcase future events, interesting spotlight speakers, or look inside the planning process. You can immediately reach a larger audience by posting these movies on social media sites like Facebook and YouTube. Videos can also be used to persuade those who may have yet to consider attending your event, which increases the chance that registration sales will occur.

  • Create A Finite Calendar Of Virtual Events.

Regarding event planning learned from a UGC recognized event management course, now is the time to think creatively. Even though there aren’t many in-person events, you may still hold virtual events and draw even more attendees. Virtual events don’t need an actual location or many staff members; you only need an internet connection to participate!

Here are some suggestions for online gatherings your association could host:

  • Streaming webinars or panels 
  • video workshops or conferences 
  • digital forums for questions and answers 
  • Virtual cocktail hours 
  • Nights of trivia or online gaming 

These virtual events are practical for your members and financially beneficial to your group. For additional income, you might charge an admission fee or accept sponsorships. The best part is that you can automate and simplify registration using digital ticketing services.

  • Invite Distant Participants To Your Live, In-person Conference Sessions.

Due to geographical, economic, and other reasons, it’s understandable that only some of your attendees will be able to attend an in-person event, but they still want to be a part of it. You open up new revenue streams for your association by enabling remote participants to participate in and join conference sessions as they are happening. Offer different ticket prices, so those who can attend in person can buy full tickets, and those who can’t get discounted digital tickets. Use video conferencing tools like Zoom so that people who are located remotely can quickly join the conversation.

  • Post-Event, Give The Remote Audience Recordings Of Your Live Sessions.

You can provide recordings of the sessions for your distant audience while presenting live events. This is a fantastic approach to boost revenue since even though your remote audience cannot attend in person, they might be prepared to pay for the recordings. You may quickly sell tickets to watch the recordings and track viewership statistics using digital ticketing platforms and other web tools, giving you a clear picture of who is buying and managing the tapes.

These platforms can also be used to build a membership website or subscription model that generates ongoing income. Building a library of previous speaking engagements or sessions can be an accurate value for associations that wish to produce on-demand material. This will increase participation and broaden your audience beyond those who can attend in person, regardless of whether you decide to charge for the recordings or make them available for free.


In conclusion, associations should use event management courses to capitalize on the rising need for digital event experiences. After completing an event management course after graduation  from a well-known institute like NIEM India, you will understand how associations can boost event revenue by utilizing digital ticket sales, sponsorships, and UGC-recognized education, enabling them to further pursue their aims and objectives. Associations can use new digital technologies with the appropriate plan and implementation. Thus, kickstart your career in event management with NIEM India and get exposure to big events like never before!

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