Institute of Event Management


5 Important Trends That Every Event Planner Should Know

Event organizers witnessed disruptions and uncertainties in 2020 and 2021 due to the pandemic. Lockdowns have forced companies to host events online. As a potential event manager, you may have heard about multi-day and multi-session events of different sizes and formats. Thus, everything has become highly challenging for event organizers. Still, to manage a big event efficiently, you can join an event management program. This training program will guide you based on the pre-designed curriculum. However, the event industry is dynamic, and you will find several trends in the coming years.

What Are The Most Important Trends For Event Managers?

The Future Of The Event Industry Is Hybrid:
Corporate events will have virtual access in the future years. In fact, professionals in the event industry predict that there will be both online and offline options to attend the event. Hybrid events will enable organisations to reach a wide audience. Event managers think that there is a big difference between streaming an online event and hosting a high-quality hybrid event. Moreover, this hybrid approach will provide better networking opportunities.

Events Need To Be More Personalised:
You should host a personalised event, which is relevant to every type of audience. It will result in a higher engagement rate and more conversions. Nowadays, event attendees have higher anticipations like email greetings and nametags. You need to arrange an event based on the participants’ needs.

For instance, a pre-event survey will enable you to know about attendees.

The Use Of Data-driven Technology For Events:
Currently, the industry is giving more focus on the insight-driven event management. Without accurate event data, it is not easy to earn revenue. Using the best event management technology, you may control event marketing, registration, attendance, and engagement. Thus, the latest tools will play an important role in event management in India.

Trends Of Inclusion And Diversity:
It is another trend to celebrate diverse perspectives of an event. However, what will you do to make your events accessible and inclusive?

Diversity indicates that there should be no bias in selecting the speaker. Attendees will like to find a different speaker panel. Thus, accessibility and language are important for creating the best atmosphere at an event. It is good to use gender-neutral words and non-discriminatory language in any communication. Arrange wheelchair ramps and find a space with elevators for attendees with mobility problems. In case of virtual events, you need to choose a platform, which is best for attendees with hearing and visual impairments.

Sustainability With A Thoughtful Approach:
As an event organiser, you must know the trend of maintaining sustainability to save the environment. Attendees will appreciate an event where recyclable materials have been chosen. It is also better to donate the leftover beverages, food, and flowers to homeless shelters. You will see more trends in the event management industry. To learn about them, you can join a training program and partner with professional event managers. It will enable you to strengthen your knowledge.

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